R: Let's start with the basics. What is food to you? I was talking with my brother the other day, and he put it really well when he said that growing up, food was fuel. In the Midwest culture where I came from, the rural farming community, you make hearty food that sustains you. If it's salty, it's good. If not, add a little hot sauce. But that's it. It's fuel. So how do you think about, what do you think of when you think of food? Its obviously more than that to you...
O: Absolutely. that's a terrific question. I think for me it's a lot of different things. Certainly it's fuel. But I think that when it is fuel, when it's at its basic, it should be tasty. Food is love. I also then think it's a time for people to come together. We didn't say, "Let's just go talk at the park." I mean we could have, "Let's meet at x place." But we said, "Let's meet, let's have coffee, let's get lunch or breakfast or whatever." So food plays a very unique role. It's the one thing that everybody does, from ISIS to the Pope. And every culture has some sort of ritual with food involved in it.