Every time I go to the store, Green Fin's Table Wine calls to me from the shelf. I swear I've tried it in the past and it wasn't memorable. Nevertheless, it haunts the lower shelves, beckoning from the shadows.
Maybe it's the vintage label. I'm a sucker for the California font and the old Ford '51 woodie with a surfboard. They nailed the branding on this wine, even mentioning their organic grapes.
First, the tasting notes. Then a bit about the winery.
Green Fin 2013 California Red Table Wine
Taste: Dark Chocolate and dark berries. Mild tannins.
Recommendation: I took notes on this wine when I first opened the bottle. Now that it's gone, I can't remember anything about it. That's a bad sign. I will probably buy another bottle just to figure out why it was so forgettable. It's still beckoning me from the bottom shelf over there.
Now about the winery: The Green Fin may look like an authentic boutique label, but in actuality it is the love child of one of the largest wineries in the United States. Bronco Wine Company is situated smack in the middle of the Central Valley, right between San Francisco and Yosemite.
At 35,000+ acres and more than 100 brands, Bronco is one of the largest wine producers in the United States. Most notably, they're the masterminds behind the wine formerly known as Two Buck Chuck. Bronco was founded in 1973 by members of the Gallo family (another giant California wine company).
For four decades now, Bronco has been at the forefront of the affordable wine movement. At times, other winemakers have accused Fred Franzia (CEO) of selling his wine cheaper than water, to which he famously quipped, "They're overcharging for the water." Few Bronco wines are aged longer than 100 days. Franzia scornes the idea that aging and storing wines improves their flavor. He claims it's all a marketing scheme. That's why Franzia is the ultimate pragmatist when it comes to making wine. He's in the business to make money, and finds that the money is made in appealing to the masses.
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