The budget wine shopper has seen Purple Moon and probably purchased it, but besides the “made in California” label, doesn't know anything about it. I did some research, and I’m here to help you out, because knowing just a little about what you are drinking can increase your enjoyment exponentially.
It took some time to track down the source winery of Purple Moon. Nothing comes up on a Google search, but I'm betting on the fact that Purple Moon is a subsidiary of Delicato. If you read the label on the back of the bottle, you'll see that Purple Moon is bottled in Manteca, CA. Manteca is located in the Central Valley between San Francisco and Yosemite. Delicato is the only winery listed on the city's website... so voila!
Delicato was founded as a vineyard in 1924 by an Italian immigrant named, Gasparé Indelicato. In 1935, after the Prohibition, Gasparé and his family started using their grapes to make their own wine. Today, Delicato Family Wines (DFV) are behind numerous labels you'll see stocking the shelves at your local stores, including Gnarly Head, Twisted, Wolfgang Puck and Noble Vines.
Purple Moon Shiraz 2012
This wine is like walking through a damp old growth forest late in the fall.
Nose: I instantly thought of sharp English cheddar (the sign of a good Shiraz). Then dried rose petals, moist tobacco, leather.
Taste: Dark berries, cherry. Peppery throat slides to a silky, full-bodied, chocolate finish. There is also just a hint of mint.
Trader Joe's Price: $3.99
Recommendation: Try a bottle, and be open minded about it. You might be surprised.
I've always enjoyed trying new things, whether it's a new type of food, a different wine, or just a place I've never visited before.